Small Business News
1. Amazon To Offer Self-Serve Ads?
Amazon reportedly has a new programmatic advertising offering, which enables agencies to buy ads on a self-serve basis. AdAge reports that Publicis Groupe’s VivaKi is signed on as the first agency to use it, and that it runs ads on Amazon-owned sites as well as on a network of third-party sites. The report quotes Amazon VP-North American advertising ...

2. Microsoft To Merge Operating Systems
At some point in the future, Microsoft will offer its users a single operating system experience across all screens, making things a lot easier on application developers. Rather than having to worry about developing apps for Windows, Windows Phone and Xbox all separately, they’ll just be able to develop apps for this singular platform. That’s what ...

3. LinkedIn Buys Bizo
LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash. Bizo offers products to help brands with their display and social advertising programs. It specifically caters to B2B customers. “B2B marketers use Bizo to target prospects within ...

4. Facebook Ads New Targeting Features
Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. For example, developers will be able to specifically target Samsung Galaxy S5 users or iPhone 5s users or iPad 1 users. As Facebook points ...

5. Bing Ads Get Online Insertion Orders
Microsoft announced that Bing Ads users can now create and manage insertion orders online through Bing Ads or the Bing Ads API. Included is a new workflow aimed at simplifying the billing process, and making it less time-consuming. Users can create simply sign into Bing Ads, and create or approve IOs within the Accounts & Billing ...

6. Amazon Now Has Its Own Wallet App
Amazon has launched a new Amazon Wallet app ahead of the release of its new Fire phone (which a lot of developers are already embracing). The app simply taps into the credit and debit cards you already have on file with Amazon, as well as any gift card balance you may have. You can, of course, add ...

7. StumbleUpon Better At Referrals Than A Year Ago
Shareaholic just released its Q2 Social Media Traffic Report. Out of the eight top social networks (Facebook, Pinterest, Twitter, StumbleUpon, Reddit, YouTube, Google+, and LinkedIn), only Facebook saw an increase as a source of social media traffic referrals, up 10.09%. Even number two Pinterest, which saw huge growth the previous quarter, started down the opposite path decreasing 19.38%. ...

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