Small Business News
1. Twitter Launches New Mobile App-Install Ads, Tools
As expected, Twitter announced the launch of a new mobile app promotion suite, enabling app developers to use mobile app-install ads on Twitter, and throughout the MoPub Marketplace, which spans over a billion Android and iOS devices. The suite is in the beta testing phase, but includes tools for targeting, creative, and measurement. Partners so far include ...

2. LinkedIn Makes SlideShare Better
LinkedIn has launched an Android app for SlideShare, as well as a redesigned mobile web experience and a mobile preview feature for uploads on the desktop. LinkedIn acquired SlideShare about two years ago, and has since added features like a tracking analytics tool and an infographic player. Now there’s a new focus on making the product mobile-friendly. “Combined, these products make ...

3. Google Analytics Gets Improvements
Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number of devices and formats. Users will able able to see all data sent to one Analytics ...

4. Comparing Social And Search Advertising
Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with revenue growing faster than spend. The most interesting part, however, is the side-by-side comparison of cost-per-click, spend, ...

5. New Google Ads Available
Late last year, Google revealed that it had been testing +Post ads, enabling advertisers to reach audiences across the Google Display Network with their Google+ posts. Today, the company announced that it has opened the ads up to all advertisers. The ads let you use Google+ photos and videos, and turn them into engagement ads. While the ...

6. Bing Ads Are Doing Pretty Well
In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than doubled the rate of Google’s in ad spend. Of course, with Google being such a dominant force, and Bing still working to catch up this doesn’t come as a huge surprise, ...

7. Google Gives Website Advice
Google’s latest Webmaster Help video, unlike the one before it, is very webmaster oriented. In it, Matt Cutts discusses how Google handles 404s versus how it handles 410s. “Whenever a browser or Googlebot asks for a page, the web server sends back a status code,” he says. ’200 might mean everything went totally fine. 404 means ...

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