Small Business News

Pinterest Launches Business Features

Pinterest has launched new tools (as well as some new terms of service) for businesses.

“Organizations can now sign up on the Pinterest for Business site to specify their business name (instead of first and last name) and to secure access to new and upcoming business-specific features,” a spokesperson for Pinterest tells WebProNews. “Brands with an existing account on Pinterest can easily convert their account.”

“The site will also host case studies, best practices and guides to help provide businesses with inspiration,” she adds. “Thousands of businesses are already part of the Pinterest community, and we’re excited to take this step towards working closer with the great organizations that leverage Pinterest every day.”

There are two sets of terms – one for people and one for businesses. “The business terms help guide businesses on how to use Pinterest,” says product manager Cat Lee in a blog post. “They also enable us to separate the provisions meant for businesses from those meant for regular people. As a result, we updated our user terms to be half as long. We also took the opportunity to simplify the language as much as possible. Unfortunately, terms of use are one of those documents that requires a certain amount of legalese, so we’ve offered “translations” of these sections, too.”

Businesses who are already on Pinterest can convert their accounts to business accounts here. You can specify your business name instead of a first and last name, verify your site (with a verification badge), add Pin It and/or Follow buttons, and Profile and/or Board widgets.

In addition to all of that, the new Pinterest business site has some case studies, best practices, guides and documentation to check out.

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