Google Gets A Locker Service
It looks like Google is picking up the pace on acquisitions again. Sure, one of them wasn’t real, but last week, there was one legitimate Google acquisition announcement with news that the company has acquired Incentive Targeting. Now, news is out that Google has acquired BufferBox, a locker service for people getting packages from online retailers.
A post on the BufferBox blog (via TechCrunch) says:
TechCrunch provides the following statement from a Google spokesperson: “We want to remove as much friction as possible from the shopping experience, while helping consumers save time and money, and we think the BufferBox team has a lot of great ideas around how to do that”
Amazon, one of Google’s biggest competitors (in some spaces) has a locker service, which it has been expanding. These lockers have been seen in grocery stores, drug stores and convenience stores like 7-Eleven (which are open 24 hours).
BufferBox allows users to register for a locker shipping address and have items shipped to it. You simply enter that address as the shipping address for any online purchases you might make, and than pick up your packages at your convenience, using your PIN, which the company emails you.
They have a free trial going on right now, and the first delivery is free for new customers.
It will be interesting to see how Google implements the lockers as a Google service, or whether they’ll just continue to operate it as is.
No word on the terms of the deal.
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