Facebook Wants To Point Marketers To Preferred Developers
Facebook has launched a new resource for marketers looking to find companies that can help them build enterprise tools and apps. It’s called the Preferred Marketing Developer Center, and is an extension of the program Facebook began earlier this year.
“Built by a PMD – Gamaroff Digital, the PMD Center is itself an app that replaces the original PMD directory launched with the PMD program earlier this year,” says Facebook’s Edward Esslemont. “We hope the new PMD Center makes it even easier for marketers to get started doing business with PMDs.”
In the PMD Center, companies have profile pages with case studies, white papers, local office details, etc. They have specialty lists to help marketers get a notion of what their expertise is. Other key features include: showcasing of recently announced Strategic PMDs and approved Facebook Exchange partners and mobile measurement partners, the ability for marketers to submit RFPs directly via a form, and a clear tab navigation interface.
The homepage of the PMD Center highlights various updates from the program.
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