Comparing Social And Search Advertising
Kenshoo has put out an interesting infographic comparing the performance of search and social advertising.
As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with revenue growing faster than spend.
The most interesting part, however, is the side-by-side comparison of cost-per-click, spend, advertiser revenue, impressions, clicks, and click-through rate.
On a related note, The Search Agency is sharing some findings from its “State of Paid Search” report.
Image via Kenshoo
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