Small Business News

Pinterest Gets Further Into Search

Pinterest has moved another step closer to being a major search tool with the addition of Guided Search to its website. The feature launched on Pinterest’s mobile apps in April, but will now be available across the broader Pinterest experience, just as the company is beginning to give businesses a way to reach consumers in search results with ads.

Pinterest describes its Guided Search feature as a way to find things you didn’t even know you were looking for, such as your next road trip, backyard idea, BBQ recipe, or anything else.

“It’s made for exploring, whether you know exactly what you want, or you’re just starting to look around,” explained Hui Xu, head of the discovery team at Pinterest, upon the feature’s initial launch. “There are more than 750 million boards with 30 billion Pins hand-picked by travelers, foodies, and other Pinners, so the right idea is just a few taps away.”

Users can scroll through guides click on things that look interesting to “steer their search in the right direction” as Pinterest puts it.

“Say you’re looking for plants to green up your apartment, guides help you get more specific—indoors, shade, succulents—so you can hone in on the ones that suit your space,” explained Xu. “Or when it’s time for your next haircut, search by specific styles—for redheads, curly hair, layers—to find your next look.”

The feature utilizes the carousel style of search suggestions very similar to the direction that Google has been moving in.

“Now when you search for something, descriptive guides will help you sift through all the good ideas from other Pinners,” says software engineer Yuliang Yin. “Scroll through the guides and click any that look interesting to steer your search in the right direction. You might be surprised where you end up!”

Pinterest is also putting the search bar front and center to emphasize the site as a search destination. Additionally, they’re making it easier to filter searches by pins, boards, or specific pinners.

Guided Search will be rolling out over the next few weeks, so you might not see it just yet. It will be in English at first, and then more languages will follow.

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