|Susan Wilson Solovic is the CEO of ItsYourBiz.com. ItsYourBiz.com is the first and only video news and information destination site for American´s small businesses. Susan is also an award winning TV journalist, and an attorney. Her legal background provides her with a unique view of American business. Susan is the author of the popular books, "The Girls´ Guide to Power and Success", "Reinvent Your Career: Attain the Success You Deserve and Desire", "The Girls´ Guide to Building a Million $ Business".|
In the mood for fresh produce? If you lived in Belleville, IL you could become a fan of the Belleville Farmer’s Market Facebook page where you could place your order online and pick it up later. You can also get the scoop on special promotions like today’s: Free Fazio’s Italian Wheat bread with your Market Crate order ends tonight for in-store pickup. It’s one of the innovative marketing strategies this seasonal local business is using to combat fierce competition from chain and big box stores.
More and more local small businesses are finding Facebook is a smart, effective way to market their business. According to Dan Levy, Facebook’s director of small business, two billion connections exist on Facebook between users and local businesses. On average, local businesses’ pages average 645 million views and 13 million comments per week.
Are you taking advantage of the marketing power of Facebook? Facebook provides the perfect platform for referrals and word of mouth marketing. Customers trust recommendations from their family and friends and FB helps increase their reach. Ask the owner of Donna’s Cookies in Cincinnati, Ohio. She posted a simple picture of her holiday cookies on her FB page. One of her fans shared her post with their friends and a new customer discovered Donna’s delectable treats. The cost of acquiring that new customer - virtually nothing.
In addition to small business owners promoting their own products and services on FB, many are joining together with other businesses in their area to attract new customers. In Dixon, IL it’s Second Saturdays. The businesses work with local artists and organize monthly parings between artists/musicians and small businesses in the downtown shops on the second Saturday of every month. By turning the district into a mini-cultural event each month, they attract new people who may never have visited their small community.
The biggest way to be a winner on Facebook is to be there and to participate on a regular basis. Engage your audience and share helpful information. Many business owners tell me they don’t use FB because they don’t have any fans on their page. You gotta start somewhere. Give people a reason to connect with you. Consider a special promotion to attract new fans. For example, a new cupcake shop offered a free cupcake if you knew the flavor of the day which was posted on their Facebook page. Soon the word spread and their business grew.
Pay attention to what other businesses are doing to leverage the power of Facebook. Then start planning your own success strategy.