taking notes on a clipboard

Pay-Per-Click Advertising ROI

“Pay-per-click” advertising is when you only pay when someone clicks on a link to your site.

With this marketing method, you want the return on each ‘per-click’ to exceed the return you could achieve by investing the funds in other areas of the company or investing in other marketing channels. To effectively measure ROI it is important to accurately track conversion rates and costs to determine which sales were generated by a specific campaign.