How to Stand out in Today's Job Market
Stand out in any job market with these smart, simple strategies.
A question as old as time—how to get a job when everyone else is trying to do the same? No matter your generation, you’ve probably asked yourself how to stand out in a sea of applicants. Navigating today’s job market–where digital portfolios, TikTok resumes, and applicant tracking system resume filters often determine who gets noticed–requires strategy, adaptability, and a deep understanding of the job search process. The rules have changed—but the goal remains the same, stand out.
- Be a Lifelong Learner
One of the most valuable job search tips is to never stop learning. Employers consistently look for candidates who show curiosity, initiative, and adaptability. Whether you’re picking up a new skill, exploring a side project, or asking thoughtful questions in interviews, your willingness to grow sets you apart.
Tip: Want to know how to stand out in a job interview? Talk about what you’re learning now–not just what you’ve done.
- Remote Work Has Changed the Game
Work-from-home jobs are more popular than ever. In order to stand out in a remote position, you will need to show you can communicate well and work independently. Showcasing that you have experience with technology or other collaborative programs can help you stand out in the remote world.
- Know How AI Filters Work
Forget flashy designs–today, your resume needs to pass through an applicant tracking system (ATS) before it reaches a hiring manager. That means keywords matter more than ever. Customize your resume for each job by mirroring the language in the job description.
Here’s an example of a marketing manager resume bullet point with key terms emphasized: Developed and executed multi-channel digital campaigns, increasing website traffic by 45% through SEO, Google Analytics, and A/B testing.
- Personal Branding is the New Resume
In today’s digital-first world, your online presence is often your first impression. That’s why personal branding for job seekers is essential. A digital portfolio lets employers explore your work, personality, and creativity beyond a static resume. LinkedIn is a great networking platform. Hiring managers will often look at your LinkedIn so make sure it is updated and really shows who you are.
- Don’t Just Apply–Connect
LinkedIn is an amazing platform. It opens users up to a whole new realm of networking. You can connect with hiring managers and form professional relationships. Connecting allows them to see the work you have done and get an easier idea of if you would work well with their team. Showing interest and engaging in their posts could lead to job offers down the road.
- Social Media Can Help–Or Hurt
Almost everyone has at least one social media account these days—whether it’s Instagram, Facebook, or TikTok, these platforms let you share your life with the world. But when it comes to job hunting, remember, your audience might include potential employers. Before you apply, take a moment to review your profiles. Make sure your posts reflect the kind of professionalism you’d want a hiring manager to see. One questionable post could be all it takes to land your application in the “no” pile.
